Littlehouse Media

Nevis Range team up with Endura

Over the past decade the growth in mountain biking internationally has been huge and it’s no surprise that this has been matched in Scotland! The sport has come a long way since the very first Mountain Bike World Cup graced the Nevis Range in the Scottish Highlands back in 2002. Bikes have developed, riders have got faster, venues have expanded and integral partnerships have been formed.

 

The Nevis Range Mountain Experience, Fort William, home to the multi-award winning UK round of the UCI Mountain Bike World Cup, are delighted to announce that Endura, the global market leader in cycle apparel, has today (05-03-19) become the company’s official Mountain Bike Clothing and Protection partner for 2019.

 

Endura and Nevis Range are both passionate about the development of home-grown cycling talent and this strong synergy will be at the core of their partnership.  In 2019 Nevis Range will continue to support local mountain bike rider Mikayla Parton as she makes the step up into Elite Downhill racing, where she will take on her first UCI World Cup races, some National Downhill races and a number of select Enduro races across the country. Endura will provide full race kit for Mikayla and a number of Nevis Range Development Team riders, as Nevis Range seek to grow their pro race team over the next few years.

 

Nikki Stafford, Marketing Manager at Nevis Range Mountain Experience, said: “We are incredibly excited to be working with Endura this year.  They are a home-grown brand who have a fantastic passion for the industry, as we do, the perfect collaboration. Throughout the partnership we will continue to grow promising talent and encourage more people to get involved with the sport regardless of ability or age.”

 

Today’s announcement is a welcome addition to Nevis Range’s 2018/19 partnership with Trek, who, like Endura, are supporting a number of talented young local riders in their quest to become pro downhill racers.

 

Like Trek, Endura will invest in content creation enabling impactful promotional activity aimed at a truly international audience. They will also be investing in trail signage and advertising at the venue, whilst providing branded clothing for both the Nevis Range Event and Bike Track Teams.

 

Ian Young, Brand Manager at Endura, said: “Nevis Range is an iconic Scottish venue with a strong global reputation making this a perfect partnership for Endura. The enthusiasm of the Nevis Range team to continually improve the infrastructure for riders of all levels, grow the events at the venue and encourage young talent is really exciting and we are delighted to be partnering with them for the coming season.”

Over the next year Nevis Range will work closely with both Endura and Trek, unveiling a number of initiatives including new events designed to encourage and develop Mountain Biking at all levels at the venue, whilst transforming the reach of the home of the Fort William Mountain Bike World Cup into a globally recognised mountain bike destination.

 

The potent, self-confident collaborations with both Endura and Trek further cement both Scotland’s status as a centre of excellence in mountain biking and Nevis Range’s reputation as a world leading mountain bike downhill and cross-country trail centre and international event venue.

 

Ends

 

Media Contacts:

For further information on Nevis Range and the partnership with Endura please contact:

Nikki Stafford, Marketing Manager at Nevis Range Mountain Experience – E: [email protected] | T: 01397 705825

Paddy Cuthbert | Littlehouse Media | E: [email protected] | M: +44 (0)7913 951717

 

Image attached – Mikayla Parton, dressed in Endura clothing and protective gear, riding at Nevis Range Mountain Experience, Lochaber.

For further downloadable images go to https://www.dropbox.com/sh/946kkr9rjfj2eel/AADXlYqy63vk7MxLsIrgu96ia?dl=0.

Please credit Miles Mallinson for all images.

 

Notes to Editors:

Endura

Endura Website – https://www.endurasport.com/

 

Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.

 

Endura has been selected consistently as clothing partner by the world’s top teams and riders on road, mtb and triathlon. Their collaboration with leading experts in other fields such as aerodynamics and bike fitting ensures the product is constantly on the cutting edge.

 

Endura Renegade Progress video – https://www.youtube.com/watch?v=-UjKk4bSNq0&feature=youtu.be

 

Nevis Range

Nevis Range Website – http://www.nevisrange.co.uk/

Nevis Range on Twitter – https://twitter.com/TheNevisRange

Nevis Range on Instagram – https://www.instagram.com/nevisrange/

Nevis Range on Facebook –  https://www.facebook.com/NevisRange/

 

Nevis Range is a visitor attraction located north of Fort William and south of Spean Bridge.  The Mountain Gondolas transport visitors, Skiers & Snowboarders and Mountain Bikers to 650m on the slopes of Aonach Mor.  There are 74 Gondolas in total and each one takes up to 6 adults.

 

Nevis Range Mountain Experience is a year round mountain resort comprising …

  • All year round mountain gondola visitor attraction
  • Winter snowsports area with equipment hire and Snowsports School.
  • All year round mountain biking with 48km of cross country mountain biking, as well as a cross country and downhill mountain bike trails with gondola access.  Home to a round of the UCI Mountain Bike World Cup
  • High Wire Adventure high ropes courses
  • Self service Snowgoose restaurant & bar (gondola top station) and Pinemarten café bar (gondola base station) serving locally served produce prepared on site.
  • Mountain walks to scenic view points
  • Forest walks
  • Gift shop

You Might Also Like

People are at the heart of SYHA Hostelling Scotland!

Geraint Thomas and Owain Doull return to OVO Energy Tour of Britain

Paralympic Gold Medallist Neil Fachie To Attend HSBC UK City Ride Edinburgh

Keith Legge, CEO of SYHA Hostelling Scotland, steps down after 13 years

Summer Youth Hostel Returns to Glasgow

Are you hard enough to take on The Double Stalker?

Big Biking October – two International bike events for the Outdoor Capital

A new mucky duathlon for the Eliminator Weekender in Fife

Chris O’Brien appointed Destination Manager for the Outdoor Capital of the UK

Expose yourself the No Fuss way

Competition Climber, Shauna Coxsey, wins Scottish Youth Ambassador Award

Epic Halloween tale of ‘Ned vs Monster’ in the Outdoor Capital

Youth development key to Edinburgh Central’s 10th Anniversary

Cameron McNeish wins 2018 Scottish Award for Excellence in Mountain Culture

Jura, the Border Collie, trains to become the first Ski Patrol rescue dog at Nevis Range

VisitScotland’s Lord Thurso to deliver The Charles Kennedy Memorial Lecture

Muckin’ good mountain bike events launched for 2016

Danny MacAskill launches video, ‘Danny Daycare’. Best ‘uncle’ ever?

Archibald urges Edinburgh locals to sign up for HSBC UK City Ride

SYHA appoints Lois Marshall as Youth & Volunteer Engagement Manager

‘Connect To Your Adventure!’ – big success in just 7 weeks

Muckin’ good festive discounts on Muckmedden 2018 bike events

Media Advisory – Images – The Ultra Tour of Edinburgh

Immerse yourself in Lochaber Ideas Week 2019

Up to 350 riders will take on the Fair City Enduro when it returns to Perth

Nevis Range and Trek renew commercial partnership for 2019/20

Cyclists Get into Gear for Angus Cycling Festival

SYHA collaborates with Glasgow Caledonian University

Fife farm to be transformed for a family bike and outdoor festival

Fife farmland to host the new Eliminator MTB Weekender Festival

Edinburgh Mountain Film Festival 2018 – The Long Road To Adventure

300 Dutch adventurers to run, bike and kayak across Scotland

Media Advisory – 500 runners to tame Edinburgh with the inaugural Ultra Tour

Route announcement confirmed for HSBC City Ride in Edinburgh

Get your adventure challenge on with Project: Explore

Muckin’ good news for two wheeled Early Birds

Glen Nevis Youth Hostel re-opens after major redevelopment project

Discover Scotland’s ‘Braw Buildings’ with Hostelling Scotland

SYHA Hostelling Scotland – building Scottish hostelling for the future

Media Advisory – UK’s highest Shinty match to promote tourism in Lochaber

Fort William – the perfect cruise destination

New Lochaber website aiming high

Mark Cavendish to return at the OVO Energy Tour of Britain

SYHA Hostelling Scotland assist in a Recovery Version

IRONKIDS activity programmes promote healthy and active lifestyles – SUN, FUN, RUN!

Hostelling Scotland opens four summer youth hostels in 2018

Winner covers 319km at The UK 24hr Mountain Bike Championships

New massed ultra running tour to challenge Edinburgh’s visitors

Business Community Programme launched for Lochaber Ideas Week 2018

New European partnership to upskill adventure tourism in five countries

Cream O’ The Croft – far more than just a bike festival

A Mucky Duathlon for the Eliminator Bike Festival in Fife

Margo Paterson appointed as CEO of SYHA Hostelling Scotland

Media Advisory – Cancellation of The Mighty Deerstalker, Saturday 03 March 2018, The Scottish Borders

Scotland’s mountain bike Enduro World Series qualifier sold out in record time

Coast to Coast – run, bike ride and kayak 105 miles across Scotland

No Fuss add two International MTB events to 2018 programme

SYHA partners with Ayrshire College for valuable volunteer experience

OCUK unveil their new branded gondola at Nevis Range

POC headline sponsor for Scottish Enduro Series for sixth year

No Fuss running events given Compression boost in 2018

Young volunteers wanted to run IRONKIDS Scotland running events

Young ‘Fifers’ invited to collaborate in Eliminator Bike Festival

World teams heading to Edinburgh for OVO Energy Tour of Britain

The ultimate runners’ sightseeing tour of Edinburgh returns

Changing times at Nevis Range Mountain Experience!

Young people invited to collaborate in Muckin’ good summer festivals

Go Swim Loch Lomond – a new open water event for Scotland

A muckin’ great Audax, perfect for Cream o’ the Croft road cyclists

Halloween fancy dress mountain bike Enduro returns to Perth

No Fuss for Kinlochleven, the UK’s only Enduro World Series Qualifier

No Fuss serve up a vindaloo of an off road bike festival

SYHA opens new summer youth hostel in Edinburgh

Sporting legend Gavin Hastings to inspire Lochaber at Ideas Week 2017

Enduro World Series Qualifier, Kinlochleven – Race Report

Nevis Range, Scotland’s highest snowsports destination, open for business

Lochaber Tourism Day with Cal Mac – Debate, Engage, Network

Nevis Range and Trek announce a partnership for 2018/19

Cream o’ the Croft: three Muckin’ good family festivals rolled into one!

The Fort William Mountain Festival 2018 – Celebrate the great outdoors

Nevis Range partner with Disability Snowsport UK for Winter 18/19

SKI-AN-DURO, a new ski and mountain bike Enduro for Scotland

National Funding Boost for Cream o’ the Croft and The Eliminator

The Ultra Tour of Arran, a big draw for international adventure tourists

Millburn Academy ensures a warm welcome to Inverness Youth Hostel

#myoutdoorcapital – OCUK to put visitors firmly in the frame

SYHA’s Glasgow Metro youth hostel awarded 3 stars by VisitScotland

Run Scotland in two days with the new Ultra Tour of Arran

No Fuss partnerships lead the way for Scotland’s Enduro

Huge demand for ultrarunner Jasmin Paris at Fort William Mountain Festival

Planning on holidaying at home? Give hostelling a go!

The new Pentland Trail Centre – The future for Edinburgh biking

The Falkirk Funduro 2017: mountain biking fun with two capital F’s

Nevis Range moving forward with interim CEO Rod Pashley

New hydro scheme powers Scottish mountain resort

Danny MacAskill celebrates Edinburgh anniversary with Fringe debut at Circus Hub

Fort William has all the Mòd cons

Entries open for SKI-AN-DURO, Scotland’s new ski and mountain bike Enduro

The Cream of Enduro will rise to the top at Comrie Croft

Muckin’ good discounts for a muckin’ good 2019 event programme

Scottish Enduro Series confirms POC as headline sponsor for fifth year

Alex Dowsett confirms return to OVO Energy Tour of Britain

Run Scotland on The Ultra Tour of Arran

Fair City Enduro Confirmed As Scotland’s Only Enduro World Series Qualifier

Tour De Ben Nevis and and Ultra Marathon De Ben Nevis – Race Report

Lochaber’s ‘Connect to Your Adventure’ digital marketing campaign, a huge success

Hot water on tap for Loch Ossian Youth Hostel

Best seat in the house! Where to catch Stage 1 – The OVO Energy Tour of Britain

ITV4 to screen every minute of OVO Energy Tour of Britain live

Rob Cochrane wins 2019 Scottish Youth Award for Excellence in Mountain Culture

Start your Highland biking adventure at the new Nevis Range Bike School

Mountain Bikers Gear Up for a Fun Day’s Night in Falkirk

Do we hear Muckwedding Belles in Fife?

Young event assistants invited to join the IRONKIDS Scotland event team

Noel Williams wins 2019 Scottish Award for Excellence in Mountain Culture

Hostelling Scotland, a new brand identity unveiled

It’s all about head to head bike racing at Fife’s Eliminator

Another Muckin’ great line-up of mountain bike events announced for 2017

Two Scottish youth hostels celebrate landmark anniversaries

IRONKIDS Scotland – 3,000 kids to take part in global running series

Paul Merton Visits SYHA’s Loch Ossian Hostel – Paul Merton’s Secret Stations