Littlehouse Media

Media Advisory – UK’s highest Shinty match to promote tourism in Lochaber

Strictly embargoed until 16:00 on Thursday 03 August 2017

 

Lochaber Chamber of Commerce, VisitScotland, Nevis Range and No Fuss Events to host the UK’s highest ever shinty match on the summit of Aonach Mor on Thursday 03 August 2017 at 16.00; to both promote tourism to The Outdoor Capital of the UK and to launch the new Outdoor Capital of the UK website

 

What

You are invited to send a camera crew / photographer / reporter to Nevis Range, Torlundy, near Fort William, on Thursday 03 August 2017 at 15.30 for 16.00 for the UK’s highest ever shinty match (possibly the World’s?) being played at the summit of Aonach Mor (1,221 metres), nestled in the shadow of Ben Nevis, Britain’s highest mountain.

 

The two mixed teams will be made up of players from different teams across Lochaber.

 

Why

To celebrate the launch of Lochaber Chamber of Commerce’s new Outdoor Capital of the UK website in partnership with VisitScotland – https://www.outdoorcapital.co.uk/.

 

In a first for VisitScotland, the new Outdoor Capital of the UK website features a direct integration with the VisitScotland Web platform. It allows users on the Outdoor Capital of the UK website to search for any one of Lochaber’s VistScotland registered accommodation or activity providers directly from the OCUK platform thereby providing an even better digital experience for visitors to the area.

 

The singular setting of Britain’s highest Shinty match is the perfect way to illustrate the unique nature of the online partnership with VisitScotland whilst firmly reinforcing the Outdoor Capital of the UK as one of the strongest tourism brands in Europe.

 

The new Outdoor Capital of the UK website forms an integral part of “Connect to Your Adventure”, Lochaber Chamber of Commerce’s year long digital tourism marketing campaign for their Outdoor Capital tourism brand, targeted at key UK audiences including families with an appetite for soft, more relaxed adventures and adrenaline junkies looking for more thrilling experiences. The new design is clean and fresh with far greater levels of interaction, mobile responsiveness and user generated content.

 

The results of the digital campaign have been extremely positive to date. Since April 2017 it has reached 7.9 million people with 3.1 million people watching the online video content and 241,000 likes and shares of the videos.

 

Where

Meet at the entrance to the Nevis Range Gondola, The Nevis Range Gondola base station, Torlundy, Fort William PH33 6SQ

 

When

15.30 for 16.00 start on Thursday 03 August 2017

Please note you will have to take the Nevis Range Gondola up the mountain to 650 metres and you will then need to walk to the summit.

 

Also in attendance and available for interview

  • VisitScotland – Chris Taylor (Regional Partnerships Director North of Scotland) & Dave Macleod (Assistant Area Manager – Information and Quality)
  • Outdoor Capital of the UK – Chris O’Brien (Destination Manager) & Jodie Fraser (Marketing Officer)
  • No Fuss Events – Frazer Coupland & David ‘Spook’ Munro
  • Lochaber Chamber of Commerce – Bruno Berardelli (Chair)
  • Nevis Range – Peter MacFarlane (Managing Director)

 

Please RSVP if attending

Paddy Cuthbert | Littlehouse Media | E: [email protected]

M: +44 (0)7913 951717

 

Please note contact on the day: Jodie Fraser, Marketing Officer, Outdoor Capital of the UK: M: 07823 557972 | E: [email protected]

 

Ends

 

Notes to Editors

 

Useful websites & social media channels:

Lochaber Chamber of Commerce – http://www.lochaberchamber.co.uk/

The Outdoor Capital of the UK – http://www.outdoorcapital.co.uk/

Twitter: https://twitter.com/Outdoor_Capital

Facebook: https://www.facebook.com/Outdoorcapitaluk

Instagram: https://www.instagram.com/outdoorcapitaluk

 

‘Connect to your Adventure’ – digital marketing campaign

Lochaber Chamber of Commerce are producing a host of 60 stunning new short videos to inspire visitors to connect to their adventure in Fort William and Lochaber, the Outdoor Capital of the UK (OCUK), and to encourage them to share their holiday experiences online when they are here.

 

The digital content will inspire target audiences to plan their adventure in the Outdoor Capital, incentivizing them to find out more. The content will also showcase tailored experiences to help visitors make that all important decision to visit.

 

During the campaign visitors will have a monthly opportunity to win a unique experience in the area by sharing their own experiences online suing the hashtag #myoutdoorcapital.

 

VisitScotland, has match-funded the OCUK’s exciting new digital campaign through its Growth Fund, while OCUK will also benefit from a further £20,000 from the Highland LEADER Programme.

 

The Outdoor Capital of the UK is Lochaber Chamber of Commerce’s tourism brand, promoting adventure for all! The Chamber publicises, sponsors and promotes Fort William and Lochaber as the best place in the UK for everyone to experience the outdoors; with a view to developing local jobs and wealth and encouraging sustainable economic growth.

 

This is done through a range of collaborative marketing initiatives and activities. The organisation currently has a wide range of member businesses ranging from accommodation, food and drink and activity providers to non-tourism focused businesses who support the aims of the Lochaber Chamber of Commerce and acknowledge that tourism is crucial to the local economy. Many of these businesses are SMEs and by pulling resources and working as a team the Lochaber Chamber of Commerce achieves the positive results that individually the members couldn’t otherwise reach.

 

The Chamber produces official event programmes and guides which showcase all there is to see and do in Fort William and Lochaber. The Outdoor Capital of the UK website is also the go to site for local events, outdoor activities and visitor accommodation in the area. https://www.outdoorcapital.co.uk/

 

VisitScotland has match-funded the Outdoor Capital of the UK’s exciting new digital campaign through its Growth Fund, while the group will also benefit from further funding from the Highland LEADER Programme.

 

LEADER is part of The European Agricultural Fund for Rural Development: Europe investing in rural areas.
Growth Fund applicants are required to align their marketing with VisitScotland’s strategies and campaigns, including the global Spirit of Scotland campaign. They are also encouraged to think about how they can take advantage of Scotland’s Themed Years, with 2017 being named the Year of History, Heritage and Archaeology.

 

To find out more about the VisitScotland Growth Fund, go to www.visitscotland.org/growthfund
To find out more about LEADER, go to

www.ruralnetwork.scot/funding/leader

 

 

 

 

You Might Also Like

‘Connect To Your Adventure!’ – big success in just 7 weeks

Changing times at Nevis Range Mountain Experience!

Chris O’Brien appointed Destination Manager for the Outdoor Capital of the UK

Go Swim Loch Lomond – a new open water event for Scotland

Youth development key to Edinburgh Central’s 10th Anniversary

Are you hard enough to take on The Double Stalker?

Planning on holidaying at home? Give hostelling a go!

A muckin’ great Audax, perfect for Cream o’ the Croft road cyclists

Business Community Programme launched for Lochaber Ideas Week 2018

Summer Youth Hostel Returns to Glasgow

New European partnership to upskill adventure tourism in five countries

Coast to Coast – run, bike ride and kayak 105 miles across Scotland

SYHA collaborates with Glasgow Caledonian University

SKI-AN-DURO, a new ski and mountain bike Enduro for Scotland

Nevis Range moving forward with interim CEO Rod Pashley

#myoutdoorcapital – OCUK to put visitors firmly in the frame

Lochaber Tourism Day with Cal Mac – Debate, Engage, Network

OCUK unveil their new branded gondola at Nevis Range

Danny MacAskill launches video, ‘Danny Daycare’. Best ‘uncle’ ever?

Get your adventure challenge on with Project: Explore

SYHA appoints Lois Marshall as Youth & Volunteer Engagement Manager

300 Dutch adventurers to run, bike and kayak across Scotland

Media Advisory – 500 runners to tame Edinburgh with the inaugural Ultra Tour

Fort William – the perfect cruise destination

Run Scotland on The Ultra Tour of Arran

New hydro scheme powers Scottish mountain resort

Sporting legend Gavin Hastings to inspire Lochaber at Ideas Week 2017

Fort William has all the Mòd cons

The Ultra Tour of Arran, a big draw for international adventure tourists

People are at the heart of SYHA Hostelling Scotland!

SYHA opens new summer youth hostel in Edinburgh

Route announcement confirmed for HSBC City Ride in Edinburgh

SYHA’s Glasgow Metro youth hostel awarded 3 stars by VisitScotland

Glen Nevis Youth Hostel re-opens after major redevelopment project

Hostelling Scotland, a new brand identity unveiled

Nevis Range team up with Endura

Jura, the Border Collie, trains to become the first Ski Patrol rescue dog at Nevis Range

Millburn Academy ensures a warm welcome to Inverness Youth Hostel

Big Biking October – two International bike events for the Outdoor Capital

Epic Halloween tale of ‘Ned vs Monster’ in the Outdoor Capital

The new Pentland Trail Centre – The future for Edinburgh biking

Immerse yourself in Lochaber Ideas Week 2019

Keith Legge, CEO of SYHA Hostelling Scotland, steps down after 13 years

Hot water on tap for Loch Ossian Youth Hostel

Rob Cochrane wins 2019 Scottish Youth Award for Excellence in Mountain Culture

Lochaber’s ‘Connect to Your Adventure’ digital marketing campaign, a huge success

Young people invited to collaborate in Muckin’ good summer festivals

New Lochaber website aiming high

SYHA Hostelling Scotland assist in a Recovery Version

Entries open for SKI-AN-DURO, Scotland’s new ski and mountain bike Enduro

Hostelling Scotland opens four summer youth hostels in 2018

The Cream of Enduro will rise to the top at Comrie Croft

Margo Paterson appointed as CEO of SYHA Hostelling Scotland

Two Scottish youth hostels celebrate landmark anniversaries

SYHA partners with Ayrshire College for valuable volunteer experience

VisitScotland’s Lord Thurso to deliver The Charles Kennedy Memorial Lecture

Noel Williams wins 2019 Scottish Award for Excellence in Mountain Culture

Start your Highland biking adventure at the new Nevis Range Bike School

Nevis Range, Scotland’s highest snowsports destination, open for business

Nevis Range and Trek announce a partnership for 2018/19

Discover Scotland’s ‘Braw Buildings’ with Hostelling Scotland

The ultimate runners’ sightseeing tour of Edinburgh returns

Nevis Range and Trek renew commercial partnership for 2019/20

SYHA Hostelling Scotland – building Scottish hostelling for the future

Paul Merton Visits SYHA’s Loch Ossian Hostel – Paul Merton’s Secret Stations