Littlehouse Media

OCUK unveil their new branded gondola at Nevis Range

The Outdoor Capital of the UK, Lochaber Chamber of Commerce’s tourism brand, has just unveiled its new custom wrapped gondola at Nevis Range Mountain Experience, Fort William.

 

The branded gondola has been unveiled alongside the launch of The Outdoor Capital of the UK’s most recent digital marketing campaign, “Connect to your Adventure” which utilises the #myoutdoorcapital hashtag.

 

The hashtag is being promoted on the sides of the gondola to encourage visitors to Nevis Range to share the highlights of their holiday in Fort William and Lochaber, The Outdoor Capital of the UK, on social media channels using photos and short video. And by sharing their experiences using the hashtag #myoutdoorcapital they are automatically entered into a competition for a chance to win another stay in the area.

 

The prize has been put together with member businesses to create an adventure holiday of a lifetime for one lucky winner. Staying at Sunnyside Croft Camp Site in the beautiful village of Arisaig, surrounded by stunning coastline and some of the most spectacular views in the world, an archery lesson with Arisaig Archery and a beautiful meal at The West Highland Hotel in Mallaig!

 

Chris O’Brien, Lochaber’s Destination Manager, said: “Nevis Range, a key member of The Outdoor Capital of the UK, operates Britain’s only mountain gondola system which opened in 1989. It attracts over 180 thousand visitors annually and, has this year, been named as one of the top tourist attractions in The Highlands. We see this as the perfect platform to expose our brand to such a large audience and get them sharing their #myoutdoorcapital images!”

 

The Outdoor Capital’s Nevis Range branded gondola is one of 74 gondolas that transport visitors from the Base Station at 91m (300ft) to the Top Station at 650m (2150ft) on Aonach Mor, beside Ben Nevis, all year round.  The gondolas run every day (weather permitting), rotating on a continuous cycle. The journey takes just under 15 minutes and is suitable for all age groups and most wheelchair users.

 

The Outdoor Capital of the UK branded gondola follows in the footsteps of friends at No Fuss Events, the team behind a progressive calendar of mountain bike and outdoor adventure events across Scotland, who were the very first company to wrap a gondola back in February 2017.

 

Ends

 

Media contact:

For interviews, images and further information please contact:

Paddy Cuthbert | Littlehouse Media | E: [email protected]

M: +44 (0)7913 951717 | T: +44 (0)131 526 3980

 

For downloadable images of the branded Outdoor Capital of the UK gondola at Nevis Range (& short video) please go to: https://www.dropbox.com/sh/uhr5sdle9w055fr/AABaq-IWx-ymi3v_uJeFAbeVa?dl=0

 

Notes to editors:

 

Useful websites & social media channels:

Lochaber Chamber of Commerce – http://www.lochaberchamber.co.uk/

The Outdoor Capital of the UK – http://www.outdoorcapital.co.uk/

 

Twitter: https://twitter.com/Outdoor_Capital

Facebook: https://www.facebook.com/Outdoorcapitaluk

Instagram: https://www.instagram.com/outdoorcapitaluk

 

‘Connect to your Adventure’ – digital marketing campaign

Lochaber Chamber of Commerce are producing a host of 60 stunning new short videos to inspire visitors to connect to their adventure in Fort William and Lochaber, the Outdoor Capital of the UK (OCUK), and to encourage them to share their holiday experiences online when they are here.

 

The digital content will inspire target audiences to plan their adventure in the Outdoor Capital, incentivizing them to find out more. The content will also showcase tailored experiences to help visitors make that all important decision to visit.

 

During the campaign visitors will have a monthly opportunity to win a unique experience in the area by sharing their own experiences online suing the hashtag #myoutdoorcapital.

 

VisitScotland, has match-funded the OCUK’s exciting new digital campaign through its Growth Fund, while OCUK will also benefit from a further £20,000 from the Highland LEADER Programme.

 

The Outdoor Capital of the UK is Lochaber Chamber of Commerce’s tourism brand, promoting adventure for all! The Chamber publicises, sponsors and promotes Fort William and Lochaber as the best place in the UK for everyone to experience the outdoors; with a view to developing local jobs and wealth and encouraging sustainable economic growth.

 

This is done through a range of collaborative marketing initiatives and activities. The organisation currently has a wide range of member businesses ranging from accommodation, food and drink and activity providers to non-tourism focused businesses who support the aims of the Lochaber Chamber of Commerce and acknowledge that tourism is crucial to the local economy. Many of these businesses are SMEs and by pulling resources and working as a team the Lochaber Chamber of Commerce achieves the positive results that individually the members couldn’t otherwise reach.

 

The Chamber produces official event programmes and guides which showcase all there is to see and do in Fort William and Lochaber. The Outdoor Capital of the UK website is also the go to site for local events, outdoor activities and visitor accommodation in the area. https://www.outdoorcapital.co.uk/

You Might Also Like

Noel Williams wins 2019 Scottish Award for Excellence in Mountain Culture

Media Advisory – 500 runners to tame Edinburgh with the inaugural Ultra Tour

SYHA Hostelling Scotland assist in a Recovery Version

Millburn Academy ensures a warm welcome to Inverness Youth Hostel

Glen Nevis Youth Hostel re-opens after major redevelopment project

A muckin’ great Audax, perfect for Cream o’ the Croft road cyclists

Business Community Programme launched for Lochaber Ideas Week 2018

‘Connect To Your Adventure!’ – big success in just 7 weeks

Paul Merton Visits SYHA’s Loch Ossian Hostel – Paul Merton’s Secret Stations

Lochaber’s ‘Connect to Your Adventure’ digital marketing campaign, a huge success

Lochaber Tourism Summit 2019, a must-attend event for Highland tourism businesses

Nevis Range, Scotland’s highest snowsports destination, open for business

Sporting legend Gavin Hastings to inspire Lochaber at Ideas Week 2017

Two Scottish youth hostels celebrate landmark anniversaries

The Ultra Tour of Arran, a big draw for international adventure tourists

SYHA appoints Lois Marshall as Youth & Volunteer Engagement Manager

Route announcement confirmed for HSBC City Ride in Edinburgh

Youth development key to Edinburgh Central’s 10th Anniversary

New European partnership to upskill adventure tourism in five countries

Media Advisory – UK’s highest Shinty match to promote tourism in Lochaber

Rob Cochrane wins 2019 Scottish Youth Award for Excellence in Mountain Culture

Big Biking October – two International bike events for the Outdoor Capital

Entries open for SKI-AN-DURO, Scotland’s new ski and mountain bike Enduro

Immerse yourself in Lochaber Ideas Week 2019

People are at the heart of SYHA Hostelling Scotland!

New hydro scheme powers Scottish mountain resort

Epic Halloween tale of ‘Ned vs Monster’ in the Outdoor Capital

SYHA partners with Ayrshire College for valuable volunteer experience

Fort William – the perfect cruise destination

Hot water on tap for Loch Ossian Youth Hostel

Get your adventure challenge on with Project: Explore

Nevis Range and Trek renew commercial partnership for 2019/20

Danny MacAskill launches video, ‘Danny Daycare’. Best ‘uncle’ ever?

Margo Paterson appointed as CEO of SYHA Hostelling Scotland

Fort William has all the Mòd cons

Start your Highland biking adventure at the new Nevis Range Bike School

Hostelling Scotland opens four summer youth hostels in 2018

Discover Scotland’s ‘Braw Buildings’ with Hostelling Scotland

Nevis Range moving forward with interim CEO Rod Pashley

Changing times at Nevis Range Mountain Experience!

Run Scotland on The Ultra Tour of Arran

SYHA opens new summer youth hostel in Edinburgh

Coast to Coast – run, bike ride and kayak 105 miles across Scotland

Young people invited to collaborate in Muckin’ good summer festivals

Go Swim Loch Lomond – a new open water event for Scotland

VisitScotland’s Lord Thurso to deliver The Charles Kennedy Memorial Lecture

Planning on holidaying at home? Give hostelling a go!

The new Pentland Trail Centre – The future for Edinburgh biking

New Lochaber website aiming high

Summer Youth Hostel Returns to Glasgow

Nevis Range and Trek announce a partnership for 2018/19

Chris O’Brien appointed Destination Manager for the Outdoor Capital of the UK

Keith Legge, CEO of SYHA Hostelling Scotland, steps down after 13 years

Nevis Range team up with Endura

Are you hard enough to take on The Double Stalker?

300 Dutch adventurers to run, bike and kayak across Scotland

The ultimate runners’ sightseeing tour of Edinburgh returns

SYHA Hostelling Scotland – building Scottish hostelling for the future

SKI-AN-DURO, a new ski and mountain bike Enduro for Scotland

Hostelling Scotland, a new brand identity unveiled

SYHA’s Glasgow Metro youth hostel awarded 3 stars by VisitScotland

#myoutdoorcapital – OCUK to put visitors firmly in the frame

Lochaber Tourism Day with Cal Mac – Debate, Engage, Network

SYHA collaborates with Glasgow Caledonian University

Jura, the Border Collie, trains to become the first Ski Patrol rescue dog at Nevis Range

The Cream of Enduro will rise to the top at Comrie Croft