Littlehouse Media

Epic Halloween tale of ‘Ned vs Monster’ in the Outdoor Capital

A spine tingling video of what happened when four cash strapped Neds (Chavs) went in search of Mòrag, Lochaber’s legendary loch monster, is released in time for Halloween.

 

The Outdoor Capital of the UK, Lochaber Chamber of Commerce’s tourism brand, have today (27/10/17) released a humorous video on Facebook entitled ‘The legend of Mòrag the monster’, a tale of what happens when four Neds go in search of the monster of Loch Morar. The two-minute video is a special Halloween themed feature of the region’s year-long digital marketing campaign to inspire visitors to “Connect to your Adventure” in Fort William and Lochaber and encourage them to share their experiences on social media.

 

Video synopsis:

While, up until a couple of years ago, Mòrag had been quiet for more than 20 years without even the hint of a recorded sighting, local rumours now abound that Nessie’s cousin, who is only ever sighted in broad daylight, is making something of a comeback.

 

Having heard about a new challenge with a hefty financial reward to capture Lochaber’s own prehistoric plesiosaur, four Neds head out to the largely wild and uninhabited shores of the deepest freshwater body in Great Britain in search of its oldest and most elusive resident. Terrified by their individual encounters with this mysterious water deity and too scared to continue, one by one they head to the nearest pub to tell all of their brave and heroic exploits.

 

The video, narrated by local resident and ‘unbeliever’ Johnny Bell of Twindeer Law, encompasses one of Lochaber’s mystical legends together with the spectacular and wild landscapes of Loch Morar,

 

The search for Morag the Loch Morar​ Monster! #Halloween #scot…

The search for Morag the Loch Morar Monster! #Halloween #scotspirit #myoutdoorcapital 🎃👾😨🕯️A spine tingling video of what happened when four cash strapped Neds (English translation = chavs) went in search of Mòrag, Lochaber’s legendary loch monster deep in the heart of the Outdoor Capital of the UK!While, up until a couple of years ago, Mòrag had been quiet for more than 20 years without even the hint of a recorded sighting, local rumours now abound that Nessie’s cousin, who is only ever sighted in broad daylight, is making something of a comeback!Having heard about a new challenge to capture Lochaber’s own prehistoric plesiosaur, carrying with it a hefty financial reward, four Neds head out to the largely wild and uninhabited shores of the deepest freshwater body in Great Britain, in search of its oldest resident. Terrified by their individual encounters with this mysterious water deity and too scared to continue, one by one they head to the nearest pub to tell all of their brave and heroic exploits.The video, narrated by Johnny Bell of Twindeer LAW encompasses one of Lochaber’s mystical legends together with the spectacular and wild landscapes of Loch Morar.Morag (Scottish Gaelic: Mòrag) is the nickname given to the loch monster believed to live in Loch Morar, the scenic 12-mile long loch south of Mallaig, whose waters and surrounding hills are the haunt of otters, wildcats, red deer and golden eagles. The fifth-largest loch in Scotland has a surface area of 10.3 square miles with a maximum depth of 1,017ft (310 metres), more than the height of the Shard building in London.VisitScotland has match-funded the Outdoor Capital of the UK’s exciting new digital campaign through its Growth Fund, while the group will also benefit from further funding from the Highland LEADER Programme.LEADER is part of The European Agricultural Fund for Rural Development: Europe investing in rural areas.Growth Fund applicants are required to align their marketing with VisitScotland’s strategies and campaigns, including the global Spirit of Scotland campaign. They are also encouraged to think about how they can take advantage of Scotland’s Themed Years, with 2017 being named the Year of History, Heritage and Archaeology.To find out more about the VisitScotland Growth Fund, go to www.visitscotland.org/growthfundTo find out more about LEADER, go to www.ruralnetwork.scot/funding/leaderFilming and Editing work carried by John Sutherland of Steall MediaOur heroes took their after hunt refreshments at West Highland Hotel MallaigTo find out more about connecting to your spooky adventure in the Outdoor Capital of the UK visit www.outdoorcapital.co.ukSpecial thanks to our Neds: Kara and Stuart Scott- McMillan, Jodie Fraser and Susie O'Brien!And to all please spread the tale of Morag!BBC The Social BBC Radio Scotland BBC Scotland BBC Alba Sky News Lochaber Chamber of Commerce University of the Highlands and Islands West Highland College UHI

Posted by The Outdoor Capital of the UK on Thursday, 26 October 2017

The video can also be viewed by clicking on: https://www.facebook.com/Outdoorcapitaluk/

 

Chris O’Brien, Destination Manager of Outdoor Capital of the UK (Lochaber Chamber of Commerce), said: “Tourism concentrating on Scottish myths and legends is increasingly popular here in the Outdoor Capital of the UK. With our latest video we wanted to have a little bit of fun with searching for Mòrag whilst showing off some of the stunning scenery of Loch Morar that can be experienced by our visitors at the same time!

 

“Connect to your Adventure has been an incredibly successful campaign reaching 15 million people. Our videos have had six million views and 500,000 people have liked or commented on the content.

 

“We’re looking forward to welcoming more visitors to the Outdoor Capital and who knows maybe a sighting or two of Mòrag!”

 

Ends

 

Media contact:

For interviews, images and further information please contact:

Paddy Cuthbert | Littlehouse Media | E: [email protected] | M: +44 (0)7913 951717

 

Notes to Editors

 

The Loch Morar monster

Morag (Scottish Gaelic: Mòrag) is the nickname given to the loch monster believed to live in Loch Morar, the scenic 12-mile long loch south of Mallaig, whose waters and surrounding hills are the haunt of otters, wildcats, red deer and golden eagles. The fifth-largest loch in Scotland has a surface area of 10.3 square miles with a maximum depth of 1,017ft (310 metres), more than the height of the Shard building in London.

 

Writings, thought to date from 1902, paint a conflicting view of what she looks like; from a large serpentine-like creature to a beautiful and ethereal mermaid-like creature with flowing hair, to an altogether more sinister grim reaper whose sighting was viewed as a death omen.

 

Legend has it that unlike Nessie, Scotland’s most famous loch-based monster, Mòrag is seen in broad daylight but only when one of the hereditary people of the area dies….

 

Reported sightings date back to 1887. By 1981 34 incidents were officially recorded, 16 of which involved multiple witnesses. The most dramatic sighting and only known actual physical contact with Mòrag was experienced by two local men in August 1969 when their boat was supposedly hit by her. One of the men retaliated hitting the creature with an oar while the other opened fire with a rifle, sending it back into the deep. The duo described what they had seen as a brown creature, 25 – 30ft long with rough skin. It had three humps rising about 20 inches above the surface of the water, with a head a foot wide, also held about 20 inches above the water.

 

Useful websites & social media channels:

Lochaber Chamber of Commerce – http://www.lochaberchamber.co.uk/

The Outdoor Capital of the UK – http://www.outdoorcapital.co.uk/

 

Twitter: https://twitter.com/Outdoor_Capital

Facebook: https://www.facebook.com/Outdoorcapitaluk

Instagram: https://www.instagram.com/outdoorcapitaluk

YouTube:

 

The Outdoor Capital of the UK (OCUK) is Lochaber Chamber of Commerce’s tourism element. Under the OCUK brand the Chamber of Commerce publicise, sponsor and promote Lochaber as a leading tourist destination within the UK. The Outdoor Capital of the UK website is the site to go to for local events, activity providers and visitor accommodation in Lochaber – http://www.outdoorcapital.co.uk/

 

Through a range of collaborative marketing initiatives and activities the organisation promotes Fort William and Lochaber as the best place in the UK for everyone to experience the outdoors; with a view to developing local jobs and wealth and encouraging sustainable economic growth – #myoutdoorcapital.

 

Visitors interested in the outdoors are very important to the economy and community of Lochaber. There are over 65 different activities to choose from in an amazing landscape that encompasses the small isles to Ben Nevis with White Water Rivers, sea, lochs, beaches, forest, glens, cliffs and mountains in between.

 

VisitScotland, has match-funded the OCUK’s digital campaign, “Connect to your Adventure”, through its Growth Fund, while OCUK has also benefited from a further £20,000 from the Highland LEADER Programme.

 

To find out more about the VisitScotland Growth Fund – http://www.visitscotland.org/growthfund

VisitScotland on Twitter – https://twitter.com/VisitScotNews

 

For further information on Scottish LEADER programme from Scottish Rural Network go to: https://www.ruralnetwork.scot/funding/leader

For information on The Outdoor Capital of the UK funded project got to:

https://www.outdoorcapital.co.uk/connect-adventure-raising-profile-lochaber/

 

You Might Also Like

Nevis Range team up with Endura

Summer Youth Hostel Returns to Glasgow

Big Biking October – two International bike events for the Outdoor Capital

Coast to Coast – run, bike ride and kayak 105 miles across Scotland

Fort William – the perfect cruise destination

Noel Williams wins 2019 Scottish Award for Excellence in Mountain Culture

‘Connect To Your Adventure!’ – big success in just 7 weeks

Are you hard enough to take on The Double Stalker?

Jura, the Border Collie, trains to become the first Ski Patrol rescue dog at Nevis Range

Immerse yourself in Lochaber Ideas Week 2019

The Ultra Tour of Arran, a big draw for international adventure tourists

Entries open for SKI-AN-DURO, Scotland’s new ski and mountain bike Enduro

Rob Cochrane wins 2019 Scottish Youth Award for Excellence in Mountain Culture

Lochaber’s ‘Connect to Your Adventure’ digital marketing campaign, a huge success

Hostelling Scotland opens four summer youth hostels in 2018

The Cream of Enduro will rise to the top at Comrie Croft

Keith Legge, CEO of SYHA Hostelling Scotland, steps down after 13 years

Two Scottish youth hostels celebrate landmark anniversaries

New European partnership to upskill adventure tourism in five countries

Media Advisory – 500 runners to tame Edinburgh with the inaugural Ultra Tour

Fort William has all the Mòd cons

SKI-AN-DURO, a new ski and mountain bike Enduro for Scotland

SYHA’s Glasgow Metro youth hostel awarded 3 stars by VisitScotland

Margo Paterson appointed as CEO of SYHA Hostelling Scotland

Nevis Range, Scotland’s highest snowsports destination, open for business

SYHA Hostelling Scotland assist in a Recovery Version

Nevis Range and Trek renew commercial partnership for 2019/20

Route announcement confirmed for HSBC City Ride in Edinburgh

Changing times at Nevis Range Mountain Experience!

People are at the heart of SYHA Hostelling Scotland!

Start your Highland biking adventure at the new Nevis Range Bike School

VisitScotland’s Lord Thurso to deliver The Charles Kennedy Memorial Lecture

The new Pentland Trail Centre – The future for Edinburgh biking

Business Community Programme launched for Lochaber Ideas Week 2018

New hydro scheme powers Scottish mountain resort

Youth development key to Edinburgh Central’s 10th Anniversary

Glen Nevis Youth Hostel re-opens after major redevelopment project

Nevis Range moving forward with interim CEO Rod Pashley

SYHA partners with Ayrshire College for valuable volunteer experience

SYHA collaborates with Glasgow Caledonian University

300 Dutch adventurers to run, bike and kayak across Scotland

Go Swim Loch Lomond – a new open water event for Scotland

Chris O’Brien appointed Destination Manager for the Outdoor Capital of the UK

Millburn Academy ensures a warm welcome to Inverness Youth Hostel

OCUK unveil their new branded gondola at Nevis Range

Run Scotland on The Ultra Tour of Arran

SYHA opens new summer youth hostel in Edinburgh

New Lochaber website aiming high

Danny MacAskill launches video, ‘Danny Daycare’. Best ‘uncle’ ever?

Lochaber Tourism Day with Cal Mac – Debate, Engage, Network

Young people invited to collaborate in Muckin’ good summer festivals

A muckin’ great Audax, perfect for Cream o’ the Croft road cyclists

SYHA Hostelling Scotland – building Scottish hostelling for the future

SYHA appoints Lois Marshall as Youth & Volunteer Engagement Manager

#myoutdoorcapital – OCUK to put visitors firmly in the frame

Media Advisory – UK’s highest Shinty match to promote tourism in Lochaber

Hostelling Scotland, a new brand identity unveiled

Get your adventure challenge on with Project: Explore

The ultimate runners’ sightseeing tour of Edinburgh returns

Nevis Range and Trek announce a partnership for 2018/19

Sporting legend Gavin Hastings to inspire Lochaber at Ideas Week 2017

Hot water on tap for Loch Ossian Youth Hostel

Discover Scotland’s ‘Braw Buildings’ with Hostelling Scotland

Planning on holidaying at home? Give hostelling a go!

Paul Merton Visits SYHA’s Loch Ossian Hostel – Paul Merton’s Secret Stations