Littlehouse Media

Hostelling Scotland, a new brand identity unveiled

Scottish Youth Hostels Association (SYHA), has, today (25-02-18), unveiled a new brand identity which sees a change to its trading name and a fresh new look logo.


Following a strategic review of the organisation, the much loved 87-year-old hostelling accommodation provider will now be known as Hostelling Scotland.


The new look logo (see attached) reflects the internationally recognised symbol for youth hostelling. The house, with its characteristic gable-end chimney, gives the pictorial a subtle hint of Scotland whilst the blue background colour mirrors that of the Saltire.


The new identity follows on from extensive marketing research and reflects the organisation’s commitment to understanding the needs of its members, guests and employees as the modern face of Scottish Hostelling.


Both the changes in trading name and logo highlight a commitment to ensuring Scotland’s leading hostelling organisation remains relevant in the modern context and follows on from a £500K development of Aberdeen Youth Hostel in 2017 and a £2.1M refurbishment of Glen Nevis Youth Hostel which will be completed by May 2018.


Margo Paterson, CEO of Hostelling Scotland, said: “Our mission is and always has been to make more of Scotland more accessible to more people than anyone else; and especially young people.   We exist for the benefit of all who wish to explore and discover our breath taking country, from cities to islands, beaches to hills and mountains and all points between.


“We are proud of our extensive network of youth hostels across the country and to represent Hostelling International within Scotland. As a progressive organisation we offer great value, flexible accommodation, working with a team that provides expert local knowledge and a warm welcome for everyone. We have been strong since 1931 and have much to celebrate in our history. Our ethos is as relevant today as it was when we were established 87 years ago and our charitable objectives remain core to everything we do. This change of trading name and brand re-fresh fully embraces this.”


Over the next few months there will be a staged programme of works rolling out the new brand identity on signage, staff uniforms and print materials.


Discover Hostelling Scotland

Hostelling Scotland. Our place is yours.

Posted by Hostelling Scotland on Monday, 26 February 2018


2018 is an exciting year for Hostelling Scotland. In March we host the European Hostelling Conference welcoming leading figures from 23 countries across Europe to Edinburgh. We are delighted to be participating in the Year of Young People with a programme of activities for young people across Scotland and with our Glen Nevis refurbishment well underway, we look forward to opening the doors to this newly modernised youth hostel in the summer. We will also be launching a new website in the coming months which will provide better online booking services and information.




Useful links:

Current SYHA Hostelling Scotland website –

Hostelling Scotland – (will be online shortly)

Media contact:

Paddy Cuthbert | Littlehouse Media | E: [email protected] / M: 07913 951717


Notes to Editors:


Background to Hostelling Scotland’s new brand identity

Following the appointment of Margo Paterson as Chief Executive Officer in 2017, it was decided to undertake an extensive marketing research programme to gather feedback on hostelling, the organisation and plans for the future.


The feedback varied but what was consistent was confusion over the SYHA initials and what they stand for along with the feeling that the logo, whilst treasured, has started to feel somewhat dated. Consequently a brand refresh was developed and created.


Hostelling Scotland is a self-funding charity operating a network of nearly 60 exceptional youth and affiliate hostels for the benefit of all those wishing to experience what Scotland has to offer. Our unique sites provide great value, flexible accommodation with expert local knowledge and a warm welcome for everyone.


You Might Also Like

IRONKIDS Scotland – 3,000 kids to take part in global running series

#myoutdoorcapital – OCUK to put visitors firmly in the frame

Paul Merton Visits SYHA’s Loch Ossian Hostel – Paul Merton’s Secret Stations

Two Scottish youth hostels celebrate landmark anniversaries

New European partnership to upskill adventure tourism in five countries

‘Death Zone’ mountaineer, Nirmal Purja, to headline Fort William Mountain Festival 2020

SYHA partners with Ayrshire College for valuable volunteer experience

Big Biking October – two International bike events for the Outdoor Capital

Nevis Range team up with Endura

Young event assistants invited to join the IRONKIDS Scotland event team

Fort William has all the Mòd cons

Are you hard enough to take on The Double Stalker?

Run Scotland on The Ultra Tour of Arran

VisitScotland’s Lord Thurso to deliver The Charles Kennedy Memorial Lecture

Route announcement confirmed for HSBC City Ride in Edinburgh

SYHA opens new summer youth hostel in Edinburgh

Changing times at Nevis Range Mountain Experience!

Discover Scotland’s ‘Braw Buildings’ with Hostelling Scotland

Chris O’Brien appointed Destination Manager for the Outdoor Capital of the UK

SYHA Hostelling Scotland – building Scottish hostelling for the future

SYHA collaborates with Glasgow Caledonian University

The Ultra Tour of Arran, a big draw for international adventure tourists

Margo Paterson appointed as CEO of SYHA Hostelling Scotland

Nevis Range is making it snow all season long!

Nevis Range looks forward to reopening in July

Immerse yourself in Lochaber Ideas Week 2019

Nevis Range and Trek announce a partnership for 2018/19

Noel Williams wins 2019 Scottish Award for Excellence in Mountain Culture

New Lochaber website aiming high

Planning on holidaying at home? Give hostelling a go!

Get your adventure challenge on with Project: Explore

300 Dutch adventurers to run, bike and kayak across Scotland

Rob Cochrane wins 2019 Scottish Youth Award for Excellence in Mountain Culture

Lochaber Tourism Summit 2019, a must-attend event for Highland tourism businesses

Epic Halloween tale of ‘Ned vs Monster’ in the Outdoor Capital

OCUK unveil their new branded gondola at Nevis Range

Top award for World renowned Scottish landscape photographer, Colin Prior

Jura, the Border Collie, trains to become the first Ski Patrol rescue dog at Nevis Range

Young ‘Fifers’ invited to collaborate in Eliminator Bike Festival

Hostelling Scotland opens four summer youth hostels in 2018

Media Advisory – UK’s highest Shinty match to promote tourism in Lochaber

Millburn Academy ensures a warm welcome to Inverness Youth Hostel

IRONKIDS activity programmes promote healthy and active lifestyles – SUN, FUN, RUN!

Outdoor Capital Activities and Attractions Expo open for tourism business

Business Community Programme launched for Lochaber Ideas Week 2018

Young volunteers wanted to run IRONKIDS Scotland running events

Danny MacAskill launches video, ‘Danny Daycare’. Best ‘uncle’ ever?

Keith Legge, CEO of SYHA Hostelling Scotland, steps down after 13 years

Scottish Climbing Instructor, Tim Miller, wins Youth Mountain Culture Award

Nevis Range moving forward with interim CEO Rod Pashley

SYHA’s Glasgow Metro youth hostel awarded 3 stars by VisitScotland

SYHA Hostelling Scotland assist in a Recovery Version

Hot water on tap for Loch Ossian Youth Hostel

Glen Nevis Youth Hostel re-opens after major redevelopment project

Nevis Range, Scotland’s highest snowsports destination, open for business

Youth development key to Edinburgh Central’s 10th Anniversary

‘Connect To Your Adventure!’ – big success in just 7 weeks

Videos highlight the benefits of apprenticeships in the West Highlands

New look Edinburgh Central Youth Hostel, new era of hostelling in the Capital

Lochaber community is pulling together to give Nevis Range a lift after lockdown!

Fort William – the perfect cruise destination

Summer Youth Hostel Returns to Glasgow

SKI-AN-DURO, a new ski and mountain bike Enduro for Scotland

Inverness Youth Hostel gets a fresh new look

SYHA appoints Lois Marshall as Youth & Volunteer Engagement Manager

The Cream of Enduro will rise to the top at Comrie Croft

The new Pentland Trail Centre – The future for Edinburgh biking

Enduro riders, prepare yourselves for a Highland Clan battle!

Media Advisory – 500 runners to tame Edinburgh with the inaugural Ultra Tour

Run Scotland in two days with the new Ultra Tour of Arran

People are at the heart of SYHA Hostelling Scotland!

Gravelfoyle – Gravel Cycling at the heart of Aberfoyle’s new tourism brand

Nevis Range and Trek renew commercial partnership for 2019/20

Lochaber Tourism Day with Cal Mac – Debate, Engage, Network

Young heroes wanted for aerial dance workshops in the Easter holidays

The ultimate runners’ sightseeing tour of Edinburgh returns

Sporting legend Gavin Hastings to inspire Lochaber at Ideas Week 2017

Nevis Range to turn back the clock to 1989 to celebrate 30 years of adventure

Hostelling Scotland to temporarily close Youth Hostel network

Lochaber’s ‘Connect to Your Adventure’ digital marketing campaign, a huge success

Former Farrier, Matthew Jackson, appointed Chair of DYW West Highland

Coast to Coast – run, bike ride and kayak 105 miles across Scotland

New hydro scheme powers Scottish mountain resort

Young people invited to collaborate in Muckin’ good summer festivals

A muckin’ great Audax, perfect for Cream o’ the Croft road cyclists

Go Swim Loch Lomond – a new open water event for Scotland

Media Advisory – Images – The Ultra Tour of Edinburgh

Dr Liz Cameron, Scotland’s voice of business, to headline women’s networking lunch

Start your Highland biking adventure at the new Nevis Range Bike School

Entries open for SKI-AN-DURO, Scotland’s new ski and mountain bike Enduro