Littlehouse Media

Hostelling Scotland, a new brand identity unveiled

Scottish Youth Hostels Association (SYHA), has, today (25-02-18), unveiled a new brand identity which sees a change to its trading name and a fresh new look logo.

 

Following a strategic review of the organisation, the much loved 87-year-old hostelling accommodation provider will now be known as Hostelling Scotland.

 

The new look logo (see attached) reflects the internationally recognised symbol for youth hostelling. The house, with its characteristic gable-end chimney, gives the pictorial a subtle hint of Scotland whilst the blue background colour mirrors that of the Saltire.

 

The new identity follows on from extensive marketing research and reflects the organisation’s commitment to understanding the needs of its members, guests and employees as the modern face of Scottish Hostelling.

 

Both the changes in trading name and logo highlight a commitment to ensuring Scotland’s leading hostelling organisation remains relevant in the modern context and follows on from a £500K development of Aberdeen Youth Hostel in 2017 and a £2.1M refurbishment of Glen Nevis Youth Hostel which will be completed by May 2018.

 

Margo Paterson, CEO of Hostelling Scotland, said: “Our mission is and always has been to make more of Scotland more accessible to more people than anyone else; and especially young people.   We exist for the benefit of all who wish to explore and discover our breath taking country, from cities to islands, beaches to hills and mountains and all points between.

 

“We are proud of our extensive network of youth hostels across the country and to represent Hostelling International within Scotland. As a progressive organisation we offer great value, flexible accommodation, working with a team that provides expert local knowledge and a warm welcome for everyone. We have been strong since 1931 and have much to celebrate in our history. Our ethos is as relevant today as it was when we were established 87 years ago and our charitable objectives remain core to everything we do. This change of trading name and brand re-fresh fully embraces this.”

 

Over the next few months there will be a staged programme of works rolling out the new brand identity on signage, staff uniforms and print materials.

 

Discover Hostelling Scotland

Hostelling Scotland. Our place is yours.

Posted by Hostelling Scotland on Monday, 26 February 2018

 

2018 is an exciting year for Hostelling Scotland. In March we host the European Hostelling Conference welcoming leading figures from 23 countries across Europe to Edinburgh. We are delighted to be participating in the Year of Young People with a programme of activities for young people across Scotland and with our Glen Nevis refurbishment well underway, we look forward to opening the doors to this newly modernised youth hostel in the summer. We will also be launching a new website in the coming months which will provide better online booking services and information.

 

Ends

 

Useful links:

Current SYHA Hostelling Scotland website – https://www.syha.org.uk

Hostelling Scotland – https://www.hostellingscotland.org.uk (will be online shortly)

Media contact:

Paddy Cuthbert | Littlehouse Media | E: [email protected] / M: 07913 951717

 

Notes to Editors:

 

Background to Hostelling Scotland’s new brand identity

Following the appointment of Margo Paterson as Chief Executive Officer in 2017, it was decided to undertake an extensive marketing research programme to gather feedback on hostelling, the organisation and plans for the future.

 

The feedback varied but what was consistent was confusion over the SYHA initials and what they stand for along with the feeling that the logo, whilst treasured, has started to feel somewhat dated. Consequently a brand refresh was developed and created.

 

Hostelling Scotland is a self-funding charity operating a network of nearly 60 exceptional youth and affiliate hostels for the benefit of all those wishing to experience what Scotland has to offer. Our unique sites provide great value, flexible accommodation with expert local knowledge and a warm welcome for everyone.

 

You Might Also Like

Fort William Mountain Festival back to a live, multi-venue event in 2022

Nevis Range and Trek renew commercial partnership for 2019/20

New Lochaber website aiming high

Media Advisory – UK’s highest Shinty match to promote tourism in Lochaber

Hostelling Scotland to temporarily close Youth Hostel network

OCUK unveil their new branded gondola at Nevis Range

Nevis Range and Trek announce a partnership for 2018/19

Nevis Range is making it snow all season long!

Elite mountain bike racer, Mikayla Parton, wins Youth Mountain Award

300 Dutch adventurers to run, bike and kayak across Scotland

Nevis Range to turn back the clock to 1989 to celebrate 30 years of adventure

Are you hard enough to take on The Double Stalker?

OATS in search of a Fairy Pool of staff

Scran Café – Youth powered café launched by Scran Academy

Finance and Economy Secretary, Kate Forbes, opens car park and off-grid toilets at Skye’s Iconic Fairy Pools

Nevis Range, Scotland’s highest snowsports destination, open for business

New hydro scheme powers Scottish mountain resort

Fort William has all the Mòd cons

Visit Moray Speyside launches their biggest ever UK marketing campaign

Lochaber community is pulling together to give Nevis Range a lift after lockdown!

IRONKIDS Scotland – 3,000 kids to take part in global running series

‘Connect To Your Adventure!’ – big success in just 7 weeks

Enduro riders, prepare yourselves for a Highland Clan battle!

SYHA Hostelling Scotland assist in a Recovery Version

Celebrating 90 years of Scottish hostelling

Young heroes wanted for aerial dance workshops in the Easter holidays

Paul Merton Visits SYHA’s Loch Ossian Hostel – Paul Merton’s Secret Stations

SYHA’s Glasgow Metro youth hostel awarded 3 stars by VisitScotland

The ultimate runners’ sightseeing tour of Edinburgh returns

Hostelling Scotland opens four summer youth hostels in 2018

Planning on holidaying at home? Give hostelling a go!

Videos highlight the benefits of apprenticeships in the West Highlands

Lochaber Tourism Summit 2019, a must-attend event for Highland tourism businesses

Danny MacAskill launches video, ‘Danny Daycare’. Best ‘uncle’ ever?

Media Advisory – 500 runners to tame Edinburgh with the inaugural Ultra Tour

#myoutdoorcapital – OCUK to put visitors firmly in the frame

120 young people from Edinburgh create multi-artform production during Covid

A muckin’ great Audax, perfect for Cream o’ the Croft road cyclists

Start your Highland biking adventure at the new Nevis Range Bike School

Scran Academy on ‘foodwill’ tour of Edinburgh

Margo Paterson appointed as CEO of SYHA Hostelling Scotland

Lochaber’s Nevis Range becomes an accredited Living Wage employer

‘Death Zone’ mountaineer, Nirmal Purja, to headline Fort William Mountain Festival 2020

The Ultra Tour of Arran, a big draw for international adventure tourists

Big Biking October – two International bike events for the Outdoor Capital

Nevis Range team up with Endura

Summer Youth Hostel Returns to Glasgow

Noel Williams wins 2019 Scottish Award for Excellence in Mountain Culture

An appetite for adventure in the North West Highlands

Three female adventurers to take on epic 1936 cycling trip

Lochaber Tourism Day with Cal Mac – Debate, Engage, Network

Haggis from Scotland’s first free-range Haggis farm goes on sale in Lochaber

Millburn Academy ensures a warm welcome to Inverness Youth Hostel

Get your adventure challenge on with Project: Explore

Fort William Mountain Festival 2021 goes Covid-19 safe

Developing for the future at Nevis Range!

Business Community Programme launched for Lochaber Ideas Week 2018

Epic Halloween tale of ‘Ned vs Monster’ in the Outdoor Capital

SYHA appoints Lois Marshall as Youth & Volunteer Engagement Manager

Youth development key to Edinburgh Central’s 10th Anniversary

Lochaber’s ‘Connect to Your Adventure’ digital marketing campaign, a huge success

Discover Scotland’s ‘Braw Buildings’ with Hostelling Scotland

SYHA collaborates with Glasgow Caledonian University

The UK’s first waymarked gravel cycling trails opened near Aberfoyle

IRONKIDS activity programmes promote healthy and active lifestyles – SUN, FUN, RUN!

SYHA opens new summer youth hostel in Edinburgh

‘What would Mary do?’ at the Fort William Mountain Festival

Young ‘Fifers’ invited to collaborate in Eliminator Bike Festival

Former Farrier, Matthew Jackson, appointed Chair of DYW West Highland

Loch Ossian and Torridon Youth Hostels shortlisted in TGO Reader Awards

New look Edinburgh Central Youth Hostel, new era of hostelling in the Capital

Rob Cochrane wins 2019 Scottish Youth Award for Excellence in Mountain Culture

Run Scotland on The Ultra Tour of Arran

Sporting legend Gavin Hastings to inspire Lochaber at Ideas Week 2017

SYHA Hostelling Scotland – building Scottish hostelling for the future

Nevis Range looks forward to reopening in July

Immerse yourself in Lochaber Ideas Week 2019

SYHA partners with Ayrshire College for valuable volunteer experience

VisitScotland’s Lord Thurso to deliver The Charles Kennedy Memorial Lecture

Go Swim Loch Lomond – a new open water event for Scotland

Jura, the Border Collie, trains to become the first Ski Patrol rescue dog at Nevis Range

Top award for World renowned Scottish landscape photographer, Colin Prior

Scottish Climbing Instructor, Tim Miller, wins Youth Mountain Culture Award

Chris O’Brien appointed Destination Manager for the Outdoor Capital of the UK

Hostelling Scotland begins phased opening of Youth Hostel network

People are at the heart of SYHA Hostelling Scotland!

Gold and Silver gongs for Torridon and Loch Ossian Youth Hostels in TGO Reader Awards

Lochaber Ideas Week returns to Fort William after a two-year covid hiatus

Young event assistants invited to join the IRONKIDS Scotland event team

Hostelling Scotland fully open for business after two years

Young volunteers wanted to run IRONKIDS Scotland running events

Nevis Range moving forward with interim CEO Rod Pashley

Two Scottish youth hostels celebrate landmark anniversaries

Frazer Coupland appointed Chair of The Highland Tourism Partnership

‘A Meeting of Minds 2’ celebrates innovation in Scotland’s aquaculture sector

Keith Legge, CEO of SYHA Hostelling Scotland, steps down after 13 years

Gravelfoyle – Gravel Cycling at the heart of Aberfoyle’s new tourism brand

Fort William – the perfect cruise destination

Run Scotland in two days with the new Ultra Tour of Arran

Figurehead environmental campaigner, Dave Morris, wins top mountain award

Route announcement confirmed for HSBC City Ride in Edinburgh

Coast to Coast – run, bike ride and kayak 105 miles across Scotland

Young people invited to collaborate in Muckin’ good summer festivals

Media Advisory – Images – The Ultra Tour of Edinburgh

New European partnership to upskill adventure tourism in five countries

Entries open for SKI-AN-DURO, Scotland’s new ski and mountain bike Enduro

Glen Nevis Youth Hostel re-opens after major redevelopment project

The Cream of Enduro will rise to the top at Comrie Croft

Hot water on tap for Loch Ossian Youth Hostel

Changing times at Nevis Range Mountain Experience!

Inverness Youth Hostel gets a fresh new look

Dr Liz Cameron, Scotland’s voice of business, to headline women’s networking lunch

SKI-AN-DURO, a new ski and mountain bike Enduro for Scotland

Outdoor Capital Activities and Attractions Expo open for tourism business

The new Pentland Trail Centre – The future for Edinburgh biking