Littlehouse Media

New European partnership to upskill adventure tourism in five countries

In response to the fast-changing adventure tourism environment in Scotland, the rest of the UK and throughout Europe, Lochaber Chamber of Commerce and the University of the Highlands and Islands have today, (12/11/17), announced a new European Commission support funded trans-national partnership with higher education institutions in Estonia, Bulgaria, Ireland and Denmark.


From early in 2018 The Adventure Tourism Innovation Partnerships (AVIP) project, that includes Lochaber Chamber of Commerce (UK), the University of the Highlands and Islands (UK) – lead partner, Tallinn University (ESTONIA), Varna Chamber of Tourism (BULGARIA), Momentum (IRELAND) and the European E-learning Institute (DENMARK), will develop education and training programmes to strengthen the skills base of young people and adults working in the adventure tourism sector, particularly for those economies constrained by structural weaknesses and disadvantage by their remote locations.


Responding to regional skills gaps in the adventure tourism sector the AVIP project has been set up to deliver quality, relevant, flexible, innovative and transferrable learning pathways to students, entrepreneurs, employees and other practitioners. These vocational and academic pathways will not only meet the industry requirement for enhanced digital competencies and entrepreneurial capabilities, they will also focus on empowering individuals and organisations to respond to and capitalise on the growing opportunities within the adventure tourism sector.


Adventure tourism is widely recognised as a powerful tool that can promote sustainable development in rural and economically marginal areas, generating smart employment and jobs growth, as well as providing strong incentives for conserving the natural environment.


Project partners acknowledge that to support the industry’s ambitions for growth there is a need to develop skills in key areas including management and leadership; marketing and digital technologies; product innovation; enabling high quality customer experiences and ensuring the availability of appropriate training. Cross-cultural forums and innovative partnerships will ensure an alliance that pools resources, expertise and experience from across the five countries to deliver exceptional skills development in these essential areas, whilst assisting in driving the industry forward.


Project partners also believe that The Adventure Tourism Innovation Partnerships (AVIP) project is transformative. It will create lasting impact for higher education institutions and their graduates, entrepreneurs and businesses, particularly SME’s and their employees, and will respond directly to the transformational changes in sustainable tourism.


Dr Steve Taylor, the Head of the University of the Highlands and Islands’ Centre for Recreation and Tourism Research, commented: “This is a great opportunity for Lochaber Chamber of Commerce and West Highland College UHI to help bring cutting-edge training to tourism businesses in the region. We look forward to collaborating with our international partners, and working with businesses and tourism organisations in Lochaber and the wider Highlands region to develop meaningful and instructive training courses to this increasingly important sub-sector of the Scottish economy”.


The (AVIP) project, which has been funded with support from the European Commission, was announced as Lochaber Chamber of Commerce’s Lochaber ideas Week – 13 – 17 November 2017, a celebration of business, education and community through a gathering of exceptional talks, workshops, competitions, discussion and networking opportunities, gets under way. Lochaber Ideas Week is a catalyst to stimulate fresh initiatives and ventures, creating new connections and points of collaboration designed to enhance Fort William and Lochaber, The Outdoor Capital of the UK, as a fantastic place in which to live, work and visit.




Media contact:

For interviews, images and further information please contact:

Paddy Cuthbert | Littlehouse Media | E: [email protected]

M: +44 (0)7913 951717


Notes to Editors:


The Adventure Tourism Innovation Partnerships (AVIP) project outputs include:


  1. Adventure Tourism Regional Innovation Partnership Plans: Collaborating to identify skills gaps, develop flexible learning pathways and exchange best practices for results-based pedagogy.


  1. Immersion in Digital Technologies Open Educational Resource: Partners introduce innovative training to transform graduate and SME capacity to digitise their business experience.


  1. Innovating New Products: Open Educational Resources: Learners will unleash their creative capacity through acquisition of commercialisation skills and competencies.


  1. Open Online Collaborative Learning and Knowledge Exchange Platform: A mobile platform promotes ‘communities of learning’; fostering trans-national cooperation to speed up learning and to improve innovation through a virtual cluster.


The Adventure Tourism Innovation Partnerships (AVIP) project partners:


Lochaber Chamber of Commerce (UK) (LCC) is a not-for-profit business membership organisation, whose core priority is the economic development of the area. Lochaber Chamber of Commerce (LCC) is the recognised Destination Management Organisation for Lochaber, Scotland and works closely with Highlands & Islands Enterprise and Visit Scotland on business development and area marketing. Lochaber Chamber‘s core priorities include building business connections to create trading opportunities, connecting education and the skills with the needs of the business, Promoting Lochaber as a great place to live, work, study and visit and working with partners to develop the right sustainable infrastructure.

Lochaber Chamber of Commerce on Twitter:

Lochaber Chamber of Commerce on Facebook:


The University of the Highlands and Islands (UK) is the United Kingdom’s leading integrated university encompassing both further education (FE) and higher education (HE). Based in the Highlands and Islands of Scotland, and with 40,000 FE and HE students, its distinctive partnership of 13 independent colleges and research institutions is locally based and rooted in communities, but with national and international reach.   AVIP is focused on one of the 13 aforementioned colleges and research centres: West Highland College. The College has undertaken a wide range of adventure tourism knowledge exchange and consultancy projects, both in the UK and overseas. It has developed and co-hosts the annual adventure conference and collaborates on academic work with universities across the globe.


Tallinn University (ESTONIA) has the leading role in promoting and developing an ‘intelligent lifestyle ‘in Estonia, thus supporting both Estonian sustainability, as well as self-actualisation for individuals. Wishing to contribute more to the society, they interpret intelligent lifestyle as making research-based decisions in order to improve the society in general and the well-being of its citizens.     By developing research carried out in Estonia for the development of Estonia, the university integrates into European education and research arena seeking the development of Estonia as a country with a smart economy and an astute organisation of society.


Varna Chamber of Tourism (BULGARIA) (VCT) is a regional tourism organisation which boasts over 100 members from across the tourism sector in the region including tourism activity providers, hospitality management companies and proprietors, travel agencies, non-government organisations, educational establishments, advertisers, insurers and individual members.   Its slogan is clear ” Together we can accomplish what we can’t do separately!“


Momentum (IRELAND) is an Irish VET organisation focused on developing progressive learning programmes and platforms for education with special focus on the tourism economy. They combine an intimate knowledge of the responsible tourism landscape with their VET specialisms of blended learning and professional development training in tourism entrepreneurship, rural economy regeneration, community stimulus training incorporating new approaches to marketing, innovation, internationalisation, competitiveness and business improvement.


European E-learning Institute (DENMARK) (EUEI) specialises in the creation of powerful online platforms, immersive educational environments and provision of resources and tools to create truly valuable learning experiences. EUEI was founded on the concept of ‘continuing education’; a post-secondary education programme that provides further enrichment to learners in a wide range of sectors, covering topics that are professional and/or personal. As an organisation, EUEI places tremendous worth on the informal and flexible nature of continuing education and crafting flexible, online learning courses for those wishing to improve themselves and stay ahead in their careers and in business. Building inclusive and resilient communities is also a key goal of the organisation.

You Might Also Like

Danny MacAskill launches video, ‘Danny Daycare’. Best ‘uncle’ ever?

#myoutdoorcapital – OCUK to put visitors firmly in the frame

Immerse yourself in Lochaber Ideas Week 2019

Video series to showcase apprenticeships in the West Highlands launched

Fort William has all the Mòd cons

Whatever your adventure: The Fort William Mountain Festival programme is launched

Outdoor Capital Activities and Attractions Expo open for tourism business

Hostelling Scotland to temporarily close Youth Hostel network

Fort William – the perfect cruise destination

No Fuss serve up a vindaloo of an off road bike festival

Cream O’ The Croft – far more than just a bike festival

Nevis Range moving forward with interim CEO Rod Pashley

Youth development key to Edinburgh Central’s 10th Anniversary

Fair City Enduro – The UK’s Most Spectacular Mountain Bike Race

Media Advisory – 500 runners to tame Edinburgh with the inaugural Ultra Tour

Young people invited to collaborate in Muckin’ good summer festivals

No Fuss for Kinlochleven, the UK’s only Enduro World Series Qualifier

Lochaber community is pulling together to give Nevis Range a lift after lockdown!

Enduro World Series Qualifier, Kinlochleven – Race Report

‘Connect To Your Adventure!’ – big success in just 7 weeks

Up to 350 riders will take on the Fair City Enduro when it returns to Perth

No Fuss partnerships lead the way for Scotland’s Enduro

New massed ultra running tour to challenge Edinburgh’s visitors

Hostelling Scotland, a new brand identity unveiled

OCUK unveil their new branded gondola at Nevis Range

Nevis Range and Trek announce a partnership for 2018/19

Business Community Programme launched for Lochaber Ideas Week 2018

Competition Climber, Shauna Coxsey, wins Scottish Youth Ambassador Award

Winner covers 319km at The UK 24hr Mountain Bike Championships

Epic Halloween tale of ‘Ned vs Monster’ in the Outdoor Capital

Halloween fancy dress mountain bike Enduro returns to Perth

Planning on holidaying at home? Give hostelling a go!

Do we hear Muckwedding Belles in Fife?

Young ‘Fifers’ invited to collaborate in Eliminator Bike Festival

It’s all about head to head bike racing at Fife’s Eliminator

People are at the heart of SYHA Hostelling Scotland!

VisitScotland’s Lord Thurso to deliver The Charles Kennedy Memorial Lecture

Glen Nevis Youth Hostel re-opens after major redevelopment project

Nevis Range and Trek renew commercial partnership for 2020/21

IRONKIDS activity programmes promote healthy and active lifestyles – SUN, FUN, RUN!

Sporting legend Gavin Hastings to inspire Lochaber at Ideas Week 2017

New look Edinburgh Central Youth Hostel, new era of hostelling in the Capital

Big Biking October – two International bike events for the Outdoor Capital

Chris O’Brien appointed Destination Manager for the Outdoor Capital of the UK

Huge demand for ultrarunner Jasmin Paris at Fort William Mountain Festival

Hostelling Scotland opens four summer youth hostels in 2018

Fair City Enduro Confirmed As Scotland’s Only Enduro World Series Qualifier

Cameron McNeish wins 2018 Scottish Award for Excellence in Mountain Culture

A Mucky Duathlon for the Eliminator Bike Festival in Fife

Muckin’ good mountain bike events launched for 2016

The ultimate runners’ sightseeing tour of Edinburgh returns

Get your adventure challenge on with Project: Explore

Jura, the Border Collie, trains to become the first Ski Patrol rescue dog at Nevis Range

Scottish Climbing Instructor, Tim Miller, wins Youth Mountain Culture Award

Scottish climber Natalie Berry named Youth Mountain Culture Ambassador 2016

Mountain Bikers Gear Up for a Fun Day’s Night in Falkirk

300 Dutch adventurers to run, bike and kayak across Scotland

Lochaber Tourism Day with Cal Mac – Debate, Engage, Network

Lochaber Tourism Summit 2019, a must-attend event for Highland tourism businesses

Edinburgh’s Electric Cycle Company is being supercharged

The Fort William Mountain Festival 2018 – Celebrate the great outdoors

Edinburgh Mountain Film Festival 2018 – The Long Road To Adventure

New hydro scheme powers Scottish mountain resort

Dr Liz Cameron, Scotland’s voice of business, to headline women’s networking lunch

Cyclists Get into Gear for Angus Cycling Festival

Nevis Range looks forward to reopening in July

Coast to Coast – run, bike ride and kayak 105 miles across Scotland

‘Moving Mountains’ – Mountain Festival art competition winners announced

POC headline sponsor for Scottish Enduro Series for sixth year

Discover Scotland’s ‘Braw Buildings’ with Hostelling Scotland

SYHA’s Glasgow Metro youth hostel awarded 3 stars by VisitScotland

Millburn Academy ensures a warm welcome to Inverness Youth Hostel

Former Farrier, Matthew Jackson, appointed Chair of DYW West Highland

Muckin’ good news for two wheeled Early Birds

‘Moving Mountains’ – Mountain Festival art competition carries £3000 prize fund

National Funding Boost for Cream o’ the Croft and The Eliminator

Summer Youth Hostel Returns to Glasgow

A muckin’ great Audax, perfect for Cream o’ the Croft road cyclists

One Lochaber Leadership Programme to be launched at Lochaber Ideas Week

IRONKIDS Scotland – 3,000 kids to take part in global running series

Are you hard enough to take on The Double Stalker?

Nevis Range, Scotland’s highest snowsports destination, open for business

A new mucky duathlon for the Eliminator Weekender in Fife

Noel Williams wins 2019 Scottish Award for Excellence in Mountain Culture

SYHA opens new summer youth hostel in Edinburgh

The new Pentland Trail Centre – The future for Edinburgh biking

The Cream of Enduro will rise to the top at Comrie Croft

The Fort William Mountain Festival 2019 programme announced

Muckin’ good festive discounts on Muckmedden 2018 bike events

SYHA appoints Lois Marshall as Youth & Volunteer Engagement Manager

SYHA collaborates with Glasgow Caledonian University

Media Advisory – UK’s highest Shinty match to promote tourism in Lochaber

Fife farmland to host the new Eliminator MTB Weekender Festival

Ain’t no mountain high enough (unless you’re a BASE-jumper…)

SYHA partners with Ayrshire College for valuable volunteer experience

Muckin’ good discounts for a muckin’ good 2019 event programme

Nevis Range is making it snow all season long!

Enduro riders, prepare yourselves for a Highland Clan battle!

Start your Highland biking adventure at the new Nevis Range Bike School

SYHA Hostelling Scotland – building Scottish hostelling for the future

Lives on the line in the spotlight at The EMFF

Videos highlight the benefits of apprenticeships in the West Highlands

‘A Meeting of Minds’ – An online event to celebrate Scotland’s aquaculture sector

Edinburgh’s Electric Cycle Company sees 80% rise in Lockdown sales

Bikes. Dirt. Downhill. Bike Night at The Fort William Mountain Festival 2016

Scottish Enduro Series confirms POC as headline sponsor for fifth year

Young event assistants invited to join the IRONKIDS Scotland event team

No Fuss running events given Compression boost in 2018

Gravelfoyle – Gravel Cycling at the heart of Aberfoyle’s new tourism brand

Route announcement confirmed for HSBC City Ride in Edinburgh

Hot water on tap for Loch Ossian Youth Hostel

Nevis Range to turn back the clock to 1989 to celebrate 30 years of adventure

Young volunteers wanted to run IRONKIDS Scotland running events

New Lochaber website aiming high

Nevis Range partner with Disability Snowsport UK for Winter 18/19

Lochaber’s ‘Connect to Your Adventure’ digital marketing campaign, a huge success

Scran Academy reach 100,000 essential meals delivery milestone

Go Swim Loch Lomond – a new open water event for Scotland

Entries open for SKI-AN-DURO, Scotland’s new ski and mountain bike Enduro

Top Award For ‘Stalwart’ Of Scottish Mountaineering, Mick Tighe

Two Scottish youth hostels celebrate landmark anniversaries

Keith Legge, CEO of SYHA Hostelling Scotland, steps down after 13 years

SKI-AN-DURO, a new ski and mountain bike Enduro for Scotland

‘Death Zone’ mountaineer, Nirmal Purja, to headline Fort William Mountain Festival 2020

The Ultra Tour of Arran, a big draw for international adventure tourists

Tour De Ben Nevis and and Ultra Marathon De Ben Nevis – Race Report

Fife farm to be transformed for a family bike and outdoor festival

Changing times at Nevis Range Mountain Experience!

Danny MacAskill celebrates Edinburgh anniversary with Fringe debut at Circus Hub

ITV4 to screen every minute of OVO Energy Tour of Britain live

Media Advisory – Images – The Ultra Tour of Edinburgh

Inverness Youth Hostel gets a fresh new look

Expose yourself the No Fuss way

Run Scotland in two days with the new Ultra Tour of Arran

Nevis Range team up with Endura

Top award for World renowned Scottish landscape photographer, Colin Prior

The Falkirk Funduro 2017: mountain biking fun with two capital F’s

UK’s first Team Enduro event comes to Comrie Croft, Perthshire

Cream o’ the Croft: three Muckin’ good family festivals rolled into one!

No Fuss add two International MTB events to 2018 programme

Scotland’s mountain bike Enduro World Series qualifier sold out in record time

Nevis Range and Trek renew commercial partnership for 2019/20

Media Advisory – Cancellation of The Mighty Deerstalker, Saturday 03 March 2018, The Scottish Borders

Re-Defining the age of adventure as the EMFF returns in February

Margo Paterson appointed as CEO of SYHA Hostelling Scotland

Rob Cochrane wins 2019 Scottish Youth Award for Excellence in Mountain Culture

Another Muckin’ great line-up of mountain bike events announced for 2017

Paul Merton Visits SYHA’s Loch Ossian Hostel – Paul Merton’s Secret Stations

Run Scotland on The Ultra Tour of Arran

SYHA Hostelling Scotland assist in a Recovery Version