Littlehouse Media

ITV4 to screen every minute of OVO Energy Tour of Britain live

Cycling fans will be able to watch every moment of the OVO Energy Tour of Britain live this September as ITV4 screen all eight stages from Start to Finish in their entirety for the first time.


Thanks to ITV4 and OVO Energy fans won’t miss any of the action between Sunday 3 and Sunday 10 September, as the channel will have exclusive rights to the full live coverage of all eight days, with Matt Barbet and Yanto Barker once again presenting the coverage of Britain’s biggest professional cycle race.


Chris Houghton, Managing Director, OVO Energy said: “We’re proud to be the title sponsor of the country’s largest free-to-watch sporting event, the Tour of Britain. This year, fans won’t miss a pedal stroke – with extended live television coverage of up to six hours each day across all eight stages of the race. Those tuning in will witness the most exciting Tour yet.”


In addition to the live coverage, ITV4 will also screen a nightly magazine show bringing a wrap-up of the best of the action from each day’s stage for anyone who has missed the live programmes.


ITV4 will be celebrating broadcasting ten year’s of the OVO Energy Tour of Britain in 2017, having shown daily highlights each September since 2008, and live coverage of each stage since the 2012 race.


Commenting on the announcement, Alastair Grant, Commercial Director of race organisers SweetSpot said;


“It is fantastic news that for the first time viewers on ITV4 will be able to watch every second of the OVO Energy Tour of Britain live, from our start in the heart of Edinburgh to the Cardiff finish, we look forward to providing viewers nationwide with a showcase of the best Britain has to offer this September. We are also delighted on behalf of our partners and regional stakeholders thanks to the greatly increased promotional platform that this extended live coverage will deliver, with over 15-hours more coverage.”


Among the star names who have already been confirmed for the OVO Energy Tour of Britain, which begins in Edinburgh on the 3 September are recently crowned European Champion Alexander Kristoff, World Time Trial Champion Tony Martin and Team Sky’s Michal Kwiatkowski, plus multiple British Time Trial Champion Alex Dowsett, while British duo Mark Cavendish and Geraint Thomas are expected to ride should both recover from their Tour de France crash injuries in time.


A provisional rider list featuring all 120-riders for the OVO Energy Tour of Britain will be published towards the end of August.


OVO Energy, the UK’s top rated independent energy supplier was announced as the title sponsor of the Tour of Britain at the end of April.


The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step, taking place between Sunday 3 and Sunday 10 September 2017.


– Ends –



Notes to Editors


Stage One Sunday 3 September Edinburgh to Kelso 190km
Stage Two Monday 4 September Kielder Water & Forest Park to Blyth 211km
Stage Three Tuesday 5 September Normanby Hall Country Park to Scunthorpe 178km
Stage Four Wednesday 6 September Mansfield to Newark-on-Trent 165km
Stage Five Thursday 7 September The Tendring Stage Individual Time Trial 16km
Stage Six Friday 8 September Newmarket to Aldeburgh 187km
Stage Seven Saturday 9 September Hemel Hempstead to Cheltenham 185km
Stage Eight Sunday 10 September Worcester to Cardiff 180km


About the OVO Energy Tour of Britain

Re-launched in 2004 after a five year absence from the calendar, the OVO Energy Tour of Britain is British Cycling’s premier road cycling event giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep. The OVO Energy Tour of Britain is the UK’s highest ranked professional stage race and the country’s largest free-to-watch sporting event, organised annually by SweetSpot Group.


Ranked at the 2.HC level by the UCI, the OVO Energy Tour of Britain attracts the world’s top cyclists, including Olympic and World Champions and Tour de France stage winners, to compete on British roads each September, with three-hours of live coverage a day on ITV4.


For further media information please visit


Media Contacts for Stage 1 – Edinburgh

Katy Allison, Media and Social Media Officer, Communications, the City of Edinburgh Council | T: 0131 529 4452 | M: + 44 (0)7885 976 519 | E: [email protected]k


Paddy Cuthbert | Littlehouse Media | M: +44 (0)7913 951717 |

E: [email protected]

You Might Also Like

Scottish Enduro Series confirms POC as headline sponsor for fifth year

Outdoor Capital Activities and Attractions Expo open for tourism business

New hydro scheme powers Scottish mountain resort

Scran Café – Youth powered café launched by Scran Academy

‘A Meeting of Minds’ – An online event to celebrate Scotland’s aquaculture sector

Video series to showcase apprenticeships in the West Highlands launched

Edinburgh’s Electric Cycle Company has been supercharged

Hostelling Scotland begins phased opening of Youth Hostel network

Edinburgh’s Electric Cycle Company is being supercharged

Lochaber Tourism Summit 2019, a must-attend event for Highland tourism businesses

Nevis Range team up with Endura

Visit Moray Speyside launches their biggest ever UK marketing campaign

Nevis Range partner with Disability Snowsport UK for Winter 18/19

Lochaber’s Nevis Range becomes an accredited Living Wage employer

Nevis Range, Scotland’s highest snowsports destination, open for business

Frazer Coupland appointed Chair of The Highland Tourism Partnership

Scran Academy reach 100,000 essential meals delivery milestone

Lochaber Ideas Week returns to Fort William after a two-year covid hiatus

Midlothian ‘zero carbon’ office development seeks Planning in Principle

Edinburgh’s Electric Cycle Company sees 80% rise in Lockdown sales

Dr Liz Cameron, Scotland’s voice of business, to headline women’s networking lunch

Crieff antique dealer unearths rare Rolex ‘MilSub’ dive watch worth £120,000

One Lochaber Leadership Programme to be launched at Lochaber Ideas Week

Nevis Range looks forward to reopening in July

National Funding Boost for Cream o’ the Croft and The Eliminator

Celebrating 90 years of Scottish hostelling

Loch Ossian and Torridon Youth Hostels shortlisted in TGO Reader Awards

‘A Meeting of Minds 2’ celebrates innovation in Scotland’s aquaculture sector

Nevis Range moving forward with interim CEO Rod Pashley

Haggis from Scotland’s first free-range Haggis farm goes on sale in Lochaber

Becoming a Conscious Host: Carbon Neutrality and Beyond

Nevis Range and Trek renew commercial partnership for 2020/21

Finance and Economy Secretary, Kate Forbes, opens car park and off-grid toilets at Skye’s Iconic Fairy Pools

POC headline sponsor for Scottish Enduro Series for sixth year

Hostelling Scotland fully open for business after two years

New European partnership to upskill adventure tourism in five countries

Nevis Range and Trek renew commercial partnership for 2019/20

Nevis Range and Trek announce a partnership for 2018/19

Nevis Range to turn back the clock to 1989 to celebrate 30 years of adventure

Scran Academy on ‘foodwill’ tour of Edinburgh

Nevis Range is making it snow all season long!

OATS in search of a Fairy Pool of staff

The new Pentland Trail Centre – The future for Edinburgh biking

Videos highlight the benefits of apprenticeships in the West Highlands

Former Farrier, Matthew Jackson, appointed Chair of DYW West Highland

Developing for the future at Nevis Range!

Immerse yourself in Lochaber Ideas Week 2019