Littlehouse Media

ITV4 to screen every minute of OVO Energy Tour of Britain live

Cycling fans will be able to watch every moment of the OVO Energy Tour of Britain live this September as ITV4 screen all eight stages from Start to Finish in their entirety for the first time.

 

Thanks to ITV4 and OVO Energy fans won’t miss any of the action between Sunday 3 and Sunday 10 September, as the channel will have exclusive rights to the full live coverage of all eight days, with Matt Barbet and Yanto Barker once again presenting the coverage of Britain’s biggest professional cycle race.

 

Chris Houghton, Managing Director, OVO Energy said: “We’re proud to be the title sponsor of the country’s largest free-to-watch sporting event, the Tour of Britain. This year, fans won’t miss a pedal stroke – with extended live television coverage of up to six hours each day across all eight stages of the race. Those tuning in will witness the most exciting Tour yet.”

 

In addition to the live coverage, ITV4 will also screen a nightly magazine show bringing a wrap-up of the best of the action from each day’s stage for anyone who has missed the live programmes.

 

ITV4 will be celebrating broadcasting ten year’s of the OVO Energy Tour of Britain in 2017, having shown daily highlights each September since 2008, and live coverage of each stage since the 2012 race.

 

Commenting on the announcement, Alastair Grant, Commercial Director of race organisers SweetSpot said;

 

“It is fantastic news that for the first time viewers on ITV4 will be able to watch every second of the OVO Energy Tour of Britain live, from our start in the heart of Edinburgh to the Cardiff finish, we look forward to providing viewers nationwide with a showcase of the best Britain has to offer this September. We are also delighted on behalf of our partners and regional stakeholders thanks to the greatly increased promotional platform that this extended live coverage will deliver, with over 15-hours more coverage.”

 

Among the star names who have already been confirmed for the OVO Energy Tour of Britain, which begins in Edinburgh on the 3 September are recently crowned European Champion Alexander Kristoff, World Time Trial Champion Tony Martin and Team Sky’s Michal Kwiatkowski, plus multiple British Time Trial Champion Alex Dowsett, while British duo Mark Cavendish and Geraint Thomas are expected to ride should both recover from their Tour de France crash injuries in time.

 

A provisional rider list featuring all 120-riders for the OVO Energy Tour of Britain will be published towards the end of August.

 

OVO Energy, the UK’s top rated independent energy supplier was announced as the title sponsor of the Tour of Britain at the end of April.

 

The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step, taking place between Sunday 3 and Sunday 10 September 2017.

 

– Ends –

 

 

Notes to Editors

 

Stage One Sunday 3 September Edinburgh to Kelso 190km
Stage Two Monday 4 September Kielder Water & Forest Park to Blyth 211km
Stage Three Tuesday 5 September Normanby Hall Country Park to Scunthorpe 178km
Stage Four Wednesday 6 September Mansfield to Newark-on-Trent 165km
Stage Five Thursday 7 September The Tendring Stage Individual Time Trial 16km
Stage Six Friday 8 September Newmarket to Aldeburgh 187km
Stage Seven Saturday 9 September Hemel Hempstead to Cheltenham 185km
Stage Eight Sunday 10 September Worcester to Cardiff 180km

 

About the OVO Energy Tour of Britain

Re-launched in 2004 after a five year absence from the calendar, the OVO Energy Tour of Britain is British Cycling’s premier road cycling event giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep. The OVO Energy Tour of Britain is the UK’s highest ranked professional stage race and the country’s largest free-to-watch sporting event, organised annually by SweetSpot Group.

 

Ranked at the 2.HC level by the UCI, the OVO Energy Tour of Britain attracts the world’s top cyclists, including Olympic and World Champions and Tour de France stage winners, to compete on British roads each September, with three-hours of live coverage a day on ITV4.

 

For further media information please visit www.thetour.co.uk/press

 

Media Contacts for Stage 1 – Edinburgh

Katy Allison, Media and Social Media Officer, Communications, the City of Edinburgh Council | T: 0131 529 4452 | M: + 44 (0)7885 976 519 | E: [email protected]

 

Paddy Cuthbert | Littlehouse Media | M: +44 (0)7913 951717 |

E: [email protected]

You Might Also Like

Edinburgh’s Electric Cycle Company is being supercharged

Immerse yourself in Lochaber Ideas Week 2019

Nevis Range partner with Disability Snowsport UK for Winter 18/19

Nevis Range team up with Endura

Nevis Range, Scotland’s highest snowsports destination, open for business

Edinburgh’s Electric Cycle Company sees 80% rise in Lockdown sales

International partnership benefits Nevis Range snowsports enthusiasts

Visit Moray Speyside launches their biggest ever UK marketing campaign

Monster Meets Mountain – Nevis Range joins forces with the Cobbs Group

Hostelling Scotland begins phased opening of Youth Hostel network

Scran Academy on ‘foodwill’ tour of Edinburgh

Finance and Economy Secretary, Kate Forbes, opens car park and off-grid toilets at Skye’s Iconic Fairy Pools

Call for nominations to join Hostelling Scotland’s Board of Trustees

New hydro scheme powers Scottish mountain resort

Becoming a Conscious Host: Carbon Neutrality and Beyond

New European partnership to upskill adventure tourism in five countries

Nevis Range and Trek announce a partnership for 2018/19

Nevis Range announces Commencal as new global gravity sports partner

Hostelling Scotland fully open for business after two years

Sustainable active travel and food tourism at the heart of new adventure film

Nevis Range looks forward to reopening in July

Dr Liz Cameron, Scotland’s voice of business, to headline women’s networking lunch

Former Farrier, Matthew Jackson, appointed Chair of DYW West Highland

Scran Academy reach 100,000 essential meals delivery milestone

Scran Café – Youth powered café launched by Scran Academy

Frazer Coupland appointed Chair of The Highland Tourism Partnership

‘A Meeting of Minds’ – An online event to celebrate Scotland’s aquaculture sector

Celebrating 90 years of Scottish hostelling

Lochaber Tourism Summit 2019, a must-attend event for Highland tourism businesses

Outdoor Capital Activities and Attractions Expo open for tourism business

Scottish Enduro Series confirms POC as headline sponsor for fifth year

Crieff antique dealer unearths rare Rolex ‘MilSub’ dive watch worth £120,000

Developing for the future at Nevis Range!

Popular Youth Hostel on Loch Lomond side re-opens after major upgrade

Nevis Range and Trek renew commercial partnership for 2020/21

‘A Meeting of Minds 2’ celebrates innovation in Scotland’s aquaculture sector

The new Pentland Trail Centre – The future for Edinburgh biking

National Funding Boost for Cream o’ the Croft and The Eliminator

Lochaber Chamber of Commerce invite Scottish Businesses to Join Trade Missions to Orange County and Nova Scotia

Edinburgh’s Electric Cycle Company has been supercharged

Lochaber Ideas Week returns to Fort William after a two-year covid hiatus

Nevis Range moving forward with interim CEO Rod Pashley

Videos highlight the benefits of apprenticeships in the West Highlands

Nevis Range and Trek renew commercial partnership for 2019/20

Lochaber Chamber calls for urgent action to address the critical public transport infrastructure crisis

Video series to showcase apprenticeships in the West Highlands launched

Lochaber Ideas Week programme revealed

Chris O’Brien, MD of Nevis Range, shortlisted for Business Leader of The Year

Haggis from Scotland’s first free-range Haggis farm goes on sale in Lochaber

OATS in search of a Fairy Pool of staff

Lochaber’s Nevis Range becomes an accredited Living Wage employer

Loch Ossian and Torridon Youth Hostels shortlisted in TGO Reader Awards

Lochaber Chamber of Commerce calls for urgent action by Scottish and UK Governments on major traffic congestion in Fort William

Midlothian ‘zero carbon’ office development seeks Planning in Principle

One Lochaber Leadership Programme to be launched at Lochaber Ideas Week

Highland entrepreneurial masterclass series looking to foster growth…

Nevis Range is making it snow all season long!

POC headline sponsor for Scottish Enduro Series for sixth year

Hostelling Scotland’s network opens for 2023. Give hostelling a go!

Nevis Range to turn back the clock to 1989 to celebrate 30 years of adventure