The Heb – Race on the Edge, the islands of Benbecula, North Uist and South Uist off the West Coast of Scotland – 2016
As ever, Paddy’s input to The Heb was both critical and excellent. He quickly understood and developed a fairly unusual brief, and his work raised the profile of the event significantly – we achieved media on a range of different platforms – and helped us achieve the ultimate aim of attracting more entrants. Paddy wrote and distributed media releases, managed media enquiries, and did great work in attracting innovative online and social media coverage of the event.
Paul McGreal, Durty Events